We all know it’s good practice to blog about our business or start up. We want to be authentic, transparent and build a relationship. But often we struggle with what to write about.
What we’ve done at www.rentoid.com is try to make sure it’s a dialogue and not a monologue.
You can check out the rentoid blog here.
So here’s a super list of ideas on how to blog about your business:
Don’t just blog about your business
Blog about other things your people may be interested in
Comment on other blogs similar to yours
Ask for feedback
Act on feedback
Answer comments on your blog
Put pictures on your blog
Tell your people about cool stuff your business is doing
Tell your people about mistakes you’ve made
Tell your people about delays in product releases
Ask your people what they want to hear about
Find other blogs / business geographically close to you and connect
Blog about your company values & beliefs
Blog about other cool businesses with similar ‘values’
Put a blogroll on your sidebar of similar businesses
(sounds counter intuitive, but keeps you honest and frames where you belong)
Put what your blog is about in the sidebar
Give your people a reason to come back
If it’s relevant link to another story or blog
Blog about your launch
Give a sneak preview
Blog about something funny that happened in the office
Blog about your people
Blog about your media coverage
Blog about why you’re better than the competition
Blog about why you’re worse, and what you’re doing about it
Show pictures of product / design / your retail outlet
Post your advertising
Run a sampling campaign via your blog
Focus on the theology of your site & business
Add comments to this blog entry to add more ideas….
