Steve Sammartino

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Category: Retail

Single Coin Theory

Posted on February 13, 2007 by Steve Sammartino

A friend has a theory that it’s easier to get people buy a product when the purchase price is a single unit of currency. Maybe a $5 note or a $1 coin.

Hard to verify, but at least we’re sure us there isn’t any trick pricing.

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Steve Sammartino is Australia’s leading Futurist. As an accomplished technologist he has developed a number of world firsts, is a respected media commentator written best selling books translated into multiple languages, and delivered over 600 keynote speeches around the world.

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