Here’s a really simple way to execute some permission based marketing. Get a story of your business in a newspaper.
Pages need to be filled. Business writers are interested in reporting on new businesses. Start with a small local newspaper. Tell them why the local community needs to know about your business. We must focus on what’s in it for them – not us.
Most big newspapers are also interested in start ups these days, and even run entrepreneur and enterprise specific sections. So why not go for some big fish:
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The New York Times?
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The Australian Financial Review?
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The Wall Street Journal?
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The London Daily Telegraph?
It’s permission based marketing because people choose to read or choose not to read the article. If they do read it, they’re engaged and obviously interested. The article title tells the reader if it’s for them. It’s content, not interuptive advertising. Simple permission marketing.
Here’s the trick: It’s got to be news worthy.
