Not sure if it will sell more chocolate blocks, but it’s hilarious and has already gone viral.
Update: Marketing wiz – Ben Rowe, gives an accurate reality check on this campaign and viral marketing in general here.
Category: Marketing Insight
Nestle
I got this bacn from someone in my permission database.
Some messages for startups and employees alike. As well as a little Machiavellian humour.
Thanks for getting in touch!
Got this email back from a company that sells custom t-shirts on the web called Neighbourhoodies after I sent in an email query.
Dear Steve,
We at Neighborhoodies think Curiosity is an underrated virtue, so thank you for writing in. This email is merely to confirm that your question or comment has been successfully received.
Here is your ticket number:
http://www.neighborhoodies.com/ticket_view.php?tlid=8L4Q4I
Ticket Number: 8L4Q4I0s3E8uxyt
It is a meaningless number and you do not need it. Nevertheless, please print out this number, memorize it, then shred the number into pieces and eat it. Chew first. If at that moment your phone rings, it’s us. Let the phone ring twice then speak the code in Swiss-German, or make guttural sounds to indicate you are choking on the shredded bits.
Thank you.
Sincerely, Neighborhoodies
It tells me so much about them, their values, that they’re human and they have a sense of humour. All the things that ‘real people’ have and corporate facades do not.
Cost – zero. Value – infinite.
Kudos Neighbourhoodies.
You’re welcome…kind of
I took this photo of church in my local area. I’m wondering why they’d spend money on the sign, if they didn’t have enough money to spare for some fish & chips?
One reason
One reason to do anything:
Because it’s worth doing
Voice overs
There is nothing worse than an advertising voice over. (yes advertisers, we recognize it)
Here’s what it says to the audience:
We don’t care who you are
We don’t care where you’re from
We don’t respect your culture
We think we can stooge you
We think you won’t know the difference
We think all our customers are the same
We talk to you, not with you
To me it makes no sense to be stingy on making a TVC worth $500k when you’re spending over $5m on media. It’s a false economy, especially when the media doesn’t work and it turns off the potential audience you’re trying to persuade.
… good advertising
funny advertising is not necessarily…
celebrity endorsement is rarely….
huge budgets do not ensure….
strong cut through doesn’t ensure…
we need to remember the brand not the ad to be…
to spend more on media and less on creative doesn’t make…
doing a voice over doesn’t create…
TV is not the only place for…
TV is most likely not the place for…
if we the target didn’t buy it, it wasn’t…
just because you don’t like it, it can still be…
global advertising is rarely…
really cheap methods can create…
word of mouth is always the best form of…
Feel free to add yours to the comments