Category: Marketing Insight

In reality there are two ways we can define websites. They’re either Fun Parks or Central Business Districts.

Startup blog definitions: 

Fun park: A website which is primarily in existence for the entertainment of its users. A place to enjoy, socialize, have fun and waste time.

Central Business District (CBD): A website which has a commercial function from it’s inception and is essentially there to assist people in trade.

Examples of each include:

Sure, there’s some overlap, but it’s the insights behind the two variants that matter.

Fun parks are ‘fun’. They’re easy to use and addictive in nature. They tend to spread quicker and go viral because there’s less risk. We’re not being asked to spend money, just enjoy the rides. So the fun park fills up quickly, gets popular and the owners monetize them by selling advertising billboards to all the eyeballs in the fun park. Eventually the park becomes overcrowded and people start to leave. They tend to have a rotating user base.

CBD’s are useful. Sometimes fun, but usually more serious and offer ‘value’. The commercial function is built in to the site, hence it doesn’t need to ‘monetize’ itself. People tend to investigate more, take longer to put their name down and join site. But once the do, they often become evanaglists and do the marketing for the site. They build more slowly, maybe take years, but usually end up with a more loyal user base. And rightfully end up more profitable. (profit as defined by yield)

Both are valid, both are evolving. If you’re a start up, it just pays to know which category you fit into.