Category: Launch

Entrepreneurs are like footballers

Posted on by Steve Sammartino

Footballers (or any sports person) have good form and bad form. Some are heroes and always play well…. others have fleeting moments and some are inconsistent but sometimes brilliant.

 

As entrepreneurs we ought aim to be like ‘the’ footballer… not just a footballer in the league… But the MVP.

 

It’s hard to understand why some footballers have got the raw talent, the opportunity in the big league, but never seem to reach their potential.

 

Chances are – we too are that person – but in business.

 

We’ve been told by our friends and colleagues that we’ve got the talent to make it happen. They believe in us, but we’re not there – yet. That said, we should refer to ‘that football player’ we all have in our mind already. The guy who could be an absolute hero if he just pulled it all together… The training, the preparation, the diet, the mental application, the team effort, the professionalism. (free feel to name / discuss him in the comments) It’s the same with our start up. The idea, and our potential is only part of the equation. In fact, it’s really just like getting drafted. We’ve got along way to go.

 

 

If we’re going to play, we may as well behave like the MVP. Do it all. Aim for perfection and strive to extract every ounce of the gifts we’ve been given. As we know the MVP is never the guy with the most raw talent. It’s usually the guy who maximizes their potential.

 

Let’s do all the stuff we know we should in order to be the best. Otherwise, what’s the point?

Don’t be like Georgie

Posted on by Steve Sammartino

English football savant George Best was once asked what happened to all the money he earned as the worlds greatest player. In classic Georgie style he responded:

 

“I spent a lot of my money on booze, birds and fast cars, the rest I just squandered.”

 

         

 

 

If we’re in an early phase start up or we’ve just made bank, the principles don’t change. If you can control your spending, you can control your business and your life. It’s easy to justify expenditure at either end of the business spectrum. A start up can convince themselves they’re investing for growth. Likewise, a booming business with big profits can fly first class and hire private yachts to impress clients themselves.

 

Quite often over spending is due to a real lack of creativity and an inflated ego.

 

Startup blog advice is this: Cash flow is vital and by being creative we can ultimately conserve cash flow, yet generate similar results.

Great Quote

Posted on by Steve Sammartino

“Being busy is a form of laziness – lazy thinking and indiscriminate action.”

 

Timothy Ferriss

 

Startup blog agrees, and adds – if we blame our employers for the above, there’s no locks on the door…. and we’re still being lazy.

Rentoid on techcrunch

Posted on by Steve Sammartino

We finally got ‘crunched’ – with a little spiel for rentoid on Tech Crunch.

In the first instance it’s given us a large membership boost and a very positive response. But it’s also given us our share of negative armchair experts, naysayers in the comments.

We say:

“That’s Ok – revolutionaries like us don’t care what naysayers think.”

But it’s a few thousand more people that know about rentoid.com too.

Actually we do care about what they think as it pertains to ideas to improve the service. We turn their negatives into a positive. But we always ignore an attitude which says something won’t work. It won’t for them – their attitude has already predetermined that!

In fact, some context here: We had many more positive comments and only a few negative. Also, both our membership and listings have been boosted as has our unique visiters today. But I thought I’d make this ‘blatant piece of self promotion’ worthy of a startup blog story by providing some insight!

You can check out the story here.

And add some comments here on the Crunch Base or on the story. We want to hear negative and postive sentiments. We want to improve our offer.

Business plans

Posted on by Steve Sammartino

For those of us not raising Angle or Venture Capital, our business plans should be directly proportional to the size of our business.

 

No revenue = no plan.

(ok – a small mud map that focuses on the very basic business model which will lead to revenue.)

 

<$1 million revenue  = 1 page.

 

The law of diminishing returns sets in at around about 10 pages, regardless of the size of the business. 

Cool brands

Posted on by Steve Sammartino

Cool brands are put simply, just like cool people. It’s not so hard to believe when we consider that brands (well known ones) have personalities. Brands have values, share ideas and represent something.

Brands are just like people, the personification of things or services.

So what makes a cool brand? The same stuff that makes a cool person.

Cool people:

·        Cut new ground

·        Dress how they want

·        Don’t care about being popular, which is why they ‘become’ popular

·        Do stuff they like, not what others like

·        Have strong opinions and values, don’t care what others think

·        Don’t try and impress – so they do

·        Are confident and relaxed

·        Aren’t selfish, mean or vindictive

·        Are often compassionate and kind

·        Are easy to get along with (easy to use?)

·        Take a while to be understood

·        Get discovered eventually as being – thought leaders

·        Cool in a crisis

             fonzie.jpg 

Hey, there’s plenty more personifications where these came from – so be

like Arthur Fonzerelli and add them to the comments.