Category: Launch

First to Market?

Posted on by Steve Sammartino

 

Being first to market is the best way to ensure success. (please re-read the last sentence) You’re inventing money. But it’s still possible to make significant dint in the market if you’re late and better, or you’ve pulled a copy cat move in a new geography.

Just in case you’re halfway through a startup launch and you’ve been devastated to find another player doing ‘your idea’, I’ve pictured a few inspirations to help you stay the course.Google logo

 

 

 

                        late but better

 

 

 

 

                        

 

 

         copycat in new geography

 

 

 

 

          late but better

 

 

 

 

 

copy cat in new geography (NZ Ebay)

($700m sale price)

 

 

 

 

           late but had distribution

 

 

 

 

 

 

  late, but cheaper production method

 

 

 

Old World / New World

Posted on by Steve Sammartino

put an ad on TV

 spread your idea virally 
sell to consumers collaborate with community 
modify for the masses overwhelm a niche 
compete on price charge what it’s worth 
focus on volume focus on revenue 
sell through intermediaries no middle man 
use spin to trick consumers be transparent and authentic 
mass media, mass production digital networking, craftsmanship 

Pretend it is Christmas

Posted on by Steve Sammartino

Ask anyone if they’re prepared for Christmas a month, a week or even a day before they’ll say no. They need more time. It’s coming too quick, they have shopping to do, family to visit….

If you could delay it for them, they would take you up on the offer. But you can’t, and everything ends up getting done on time. Invariably it turns out great.

There are a million reasons to delay the launch, but it probably won’t make things any better. As Entrepreneurs we need to pretend it’s Christmas.

Paris Hilton

Posted on by Steve Sammartino

I asked a group of trusted colleagues an opinion for my upcoming launch campaign. The question was: If you could pick any celebrity to be seen using our new product, who would it be?

Than answers were many and varied, but everyone included Paris Hilton.

Like Awesome!

She is either the smartest girl on the planet or the luckiest.

I’m not sure.

 

She is certainly the benchmark for massive exposure with product placement. The question we need to ask ourselves is…

 

 

Does Paris potray the right image for our brand at launch? Rarely.