What are brands?

According to startup blog: They are any form of visual or language communicate which provide meaning to humans and provide elementary recognition or decision shortcuts. This may only exist as a word, an event or even a memory in the human mind.

 

Brands have existed as long as homo sapiens have and possibly longer. From an aboriginal waterhole to mountain peaks of significances to any clan anywhere in the world. Even animal names are brands…..although the product was manufactured by mother earth!

 

Startup lesson: Don’t get hung up on words and visuals. Focus on creating  and communicating meaning.

If you won the lotto

Would you get up tomorrow and continue doing what you are doing today?

A question worth asking. It helps us understand if we’re truly passionate about our start up, projects or career.

When we can answer “Yes” – we know we’re on the right track.

Radio Ga Ga

While driving home from a meeting this morning a song on the radio finished and the announcer in a deep authoritative voice came on and proclaimed the following – verbatim:

 

“1 hour of non stop songs without advertising, on 105.1 FM, brought to you by BRAND X”

I was incredulous. No wonder we’re migrating to PLD’s quicker than you can say….

….Non Stop Block-A-Rock !!!!

Quirky fact 6.0

In Australia, people owe $155 for every $100 they earn! Chances are it’s similar in your country. 

 creditcards1.jpg 

Rather than think of how they can leverage it, world changing entrepreneurs will be thinking of ways they can solve it.

Could it spread…?

We’re auctioning a prop from an ad we made for Rentoid.com on ebay:

 

Could it go viral?                          – maybe

Do we think it will?                       – we have doubts

Was it fun to write and do?         – yes

Was it worth trying?                     – absolutely

 

Startup blog question: What could you auction to generate some awareness for your startup?

 

You can check it out by clicking here.

 

Hey, why not have some fun and ask us a silly question. Heck, tell a friend, place a tiny bid…