entrepreneurship Archives - Page 129 of 235

Great learning environment

Posted on November 4, 2009 by Steve Sammartino

Our environment shapes our behavior. Inspiring places create inspirational events, and with that in mind I’ve booked an Incredible location for Startup School Melbourne. The uber groovy Lindrum Hotel. Where the coffee and ambiance are both inspirational. Click on the image to check out the photos I took while checking it out.

At the event we’ll have Barrista style coffee (Lattes, Cappucino, espresso) all day – none of this McDonalds style pot of black muck. As well as great food from the restaurant. Even I’m looking forward to it. It’s also a nice space for a drink after and maybe a game of billiards together.

Still a seat for you. Click here to book: http://www.startupschool.com.au/ and join us in the mass corporate cubicle exodus 😉

Instructions included

Posted on November 3, 2009 by Steve Sammartino

I was working on doing some new instructions for rentoid.com – It’s in an area on the website where things a slightly confusing. Then I thought. Why am I doing this? Wouldn’t it be better to re-design the system so it just doesn’t need instructions at all. Like a chair. It doesn’t need instructions. We just know how to sit on it by looking at it. Next time you start investing time in defining how to do something for our audience think about this:

“If we need steps to explain how things work, the system is broken.”

baby ikea

By definition it’s overly complex because it requires instructions. Especially if our business is web based. It’s a more valuable investment in time to fix the system, thing or service, not educate people how to use it.

Startup School – 1 seat left

Posted on November 2, 2009 by Steve Sammartino

I’m very excited that Startup School Melbourne is this weekend. We still have a single seat left which is currently being warmed by this guy….

But we’d love to replace him with you. And if you need any more convincing then I’m pretty sure I’ll have done the job once you finish reading this blog entry.

Firstly – here’s a list of topics we’ll be covering in detail:

Idea Generating
Creativity in business. Creative thinking
Raising Capital
Art of Pitching
Legal tips, shortcuts and administration
Successful outsourcing (digital & production)
Building an international work force
Cash flow for startups & budgeting
Simplified project management
Personal & business branding
Selling like a guru
Generating PR and media
Building a Team

All of which is fully documented in a take home working manual so you’ll leave knowing exactly what to do and how to do it. Like I have.

We are also being joined by Yvonne Adele – Globally renowned Creativity and ideas guru!

You can’t learn this stuff in school, books or at University. And I should know as I teach Marketing at Melbourne University. You also get me as an on going mentor as a Startup School graduate with unlimited help in your start up. Which is incredible value give what most consultants (with less real experience) charge by the hour.

We are holding the event in the groovy boutique Lindrum Hotel. Where the space is great and the food and espresso is awesome. I tested it.

All of which is included in the price. You’ll be one of 10 people in an intimate learning environment. Not in a room full of people.

If that’s not enough , Startup School comes with a money back guarantee to blow your mind. I can say this because I know the 2 days will.

No, it’s not priceless – it’s priced at $998.

It will be the best investment in your entrepreneurship education you’ve ever made. it will make and save you thousands. This event is a one off, there is no next chance. If you want to chat about it – call me on the phone number in the right hand side bar of this blog.

Click here to book now.

(Seats still available for Sydney 21st & 22nd of November)

See you on the weekend, Steve.

We all fall – only some get straight up

Posted on November 1, 2009 by Steve Sammartino

I’m not a fan of Beyonce’s music. I am a big fan of Beyonce the brand. I have a tremendous amount of respect for what she’s has achieved as well as her persona and professionalism. I’m yet to see a scandal on her, which speaks volumes.

I happened upon this video of her falling (head first) on stage. What I love is her response the situation in this interview on CNN.

[youtube=http://www.youtube.com/watch?v=mSOgFUNrMZM]

Beyonce says: “I just kept thinking, you better get up….. I’ve fallen before the same way…. I’m gonna fall again and I’m not afraid of that.”

Startup Blog says: Go Girl.

Twitter Lists – inauthentic

Posted on October 30, 2009 by Steve Sammartino

If you’re on twitter you have probably noticed the new addition of lists to your feed. Which is the ability to create and follow lists of specific people. Cool idea, which many twitter clients like Tweetdeck had implemented a long time ago. What is not so cool, is the inference that it is purported to only be available to a limited group. If you look at the screen grab below (highlight in orange boxes) you’ll see such claims.

I understand why they’ve used such language; to make users feel exclusive, and to essentially make people tweet about it – the antithesis of what they claim to want. But I’m a bit disappointed that the crew at twitter would use such low ball, inauthentic tactics. I say this because everyone I know with 10 to 10,000 followers has been invited to lists.

Startup blog says – stay true.