Opportunities

It’s oft said that opportunities in business arrive once we start looking. And startup blog agrees. It’s not really about opportunity though, it’s more about perceptive sentience, general awareness, and curiosity.

Today in Melbourne some opportunists scored big time. The weather savvy surfers got to surf in Port Phillip Bay which is usually as flat as a mill pond. For today we had weather which was as stormy as it has been it in many years…. (like the current share market?)  Maybe, just maybe stormy enough for ridable surfing waves to form on the City doorstep.

storm-surfing5

Ok so it wasn’t classic surfing conditions but the waves where there (revenue ?) for those with the aforementioned qualities (perceptive sentience, general awareness, curiosity) to find.

Most surfers who live in Melbourne, which is a 75 minute drive from the closest surfing location, probably just rugged up with a hot cup of cocoa and forget about surfing in the terrible conditions (market downturn?). Well they missed out. While they didn’t seek opportunity others got a special treat and rode the fun, albeit bumpy waves.

Tomorrow, the waves will be gone.

The surfers out there today are like the kind of entrepreneurs I like to hang out with. People with a curiosity to investigate new situations. To imagine that the current conditions might present new and different opportunities. (They had to consider the wind, imagine the waves may be breaking, drive over and check it out) The type of people who have their resources (surfboard & wetsuit) on hand when chances pop up. People who don’t care that others may laugh at them surfing crappy waves in semi-polluted waters. The type of people who not only win, but have a ball doing it.

See more of these shots of the surfers here on my Twitpic page.

Steve – rentoid.com

Asset Diversification

We diversify our asset portfolios to reduce risk. To reduce the risk of a particular asset losing value, declining, getting stolen, lost, or broken. We store our assets in safes and banks and put locks on them. We even insure our assets.

If information is the new ‘asset’ – Why do we keep all our assets in only 1 or 2 devices? Just a laptop, a brain, maybe an iphone or external hard drive. Why don’t we diversify their location, or even afford them other types of protection?

Maybe they should be shared instead, and not hidden or locked up. Maybe the sharing of the asset will stimulate it’s growth. Maybe…. But there is little doubt they ought be protected.

information

image by Austin Kleon

words by Steve from rentoid.com

Choose thrive!

Dying

Thriving

Disposable

Permanent

Anonymous

Identified

Replace

Repair

Colleague

Friend

Volume

Value

Average

Atypical

Discounted

Premium

Ubiquitous

Scarce / secret

Processed

Organic

Spectate

Participate

As entrepreneurs we’re lucky to be living in a revolutionary period. A period where we can take the good from the Industrial Revolution (infrastructure & technology) and reject the bad stuff (directive attitudes & mass culture)

In relation to the lists above – startup blog strongly recommends your startup offer be placed in the right hand cloumn.

steve – rentoid.com

The 3 resources

The 3 resources which matter for start ups and any business are listed below:

  1. People
  2. Finance
  3. Technology

What do we need in each of these areas?

How do they interact in our area of business?

How will they change over time?

The questions about the 3 resources above should be in constant review. They remain in a constant state of flux.

If our current execution plan does not cover these areas and their interddence, then we’ve got a rocky road ahead – guaranteed.

rocky-road

Simple Innovation

When we think about innovation, our minds get lost in big ideas and large investment. The Space shuttle, Electric cars, desalination plants, the Airbus A380. We’ve been influenced by mainstream business media, and the military industrial complex. As entrepreneurs we’d be much better placed to think as micro as possible when considering how to innovate. Because unless we are ‘inventers’ or ‘engineers’, the only innovations we need to care about are those which get to market.

Take this simple innovation from the publishing industry.

magazine-subscription

Magazine subscriptions which have been repacked to be sold in a new / yet existing distribution channel.

Before this shift in mindset, magazine subscriptions were only sold as in magazine leaflets, through call centers and via door knocking. Enter new packaging format, and all of sudden a magazine subscription is being retailed in newsagents and bookstores (This photo was taken in Borders). It becomes a simple ‘gift’ which provides us something we can hand ‘hand over’ to the recipient to touch and hold – we can even gift wrap it. It opens new revenue possibilities.

It’s clear that there is little capital expenditure with this innovation,  which is simply a widening of distribution. In fact – new forms of distribution are often the most profitable innovations.

Start ups – When innovating, think micro.

Steve – founder rentoid.com

Creative Inspiration – visuals

Google images is a “good” place to find a photo or image – if we have it in mind.

Flickr is an “awesome” place for ‘creative inspiration’. When ever I’m struggling to find an image for something, and just can’t think of the best visual to do it…. I let the Flickr community do the thinking for me.

It’s a very cool way to leverage ‘semantic web’ for a visual solution. We can find visual interpretations our life experience would just never think of. Just click on the examples below and quickly scroll to see the great images we find for these words:

Polution

Groovy

Violence

Politics

Computer

Annoying

Awesome

Sure, visuals aren’t game winning. But if we’re going to use them, they may as well be poignant and memorable. Oh yeh, be sure to use creative commons before you rip ’em.

(Irony – no visual in this post!)

Steve – founder rentoid.com