So what's after the MVP?

First ever hammer

Ok, so we know we’ve gotta build an MVP.

Then, we go build our MVP.

Now what?

It’s time to find out if it was actually Viable. Find out if it was viable by the truth of how the market reacted. Did it solve their problem? If it didn’t we need to build a new kind of Viable. What we should never do is make it a bigger Minimum and hope that that increases the probability of the Viability.

Only once we have a proven “V” should we increase beyond the “M”. And we’ll know if we’ve nailed the MVP by the traction or lack of it we achieved.

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