The hype of the new Tesla model 3 is understated as far as I can tell. While it is true Tesla hasn’t actually sold any of the cars – they haven’t made any yet – it is also true that there has never been a car in history (any product?) which achieved $8.86B in pre-order sales. Yes, 253,000 on order at the time of publishing.
The hype is understated for a simple reason: most people are yet to discover their annual fuel bill costs will cover a $35,000 car repayments. So it will be a curve jump transition to electric cars, not a phase in. I refer you to this earlier vitally important post I’ve written on the subject.
The interesting bit is how it impacts the industry beyond Tesla. We are about to go through a war time like reconfiguration of manufacturing facilities as the world rapidly moves to electric cars. Every auto player in the world will need to fast track and maybe even scramble to have relevant cars on the market. A shift the likes of which we’ve not seen in any industry since World War 2. It’s gonna be big.
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