The 3 step media plan that should be at the heart of all business communications

Screen Shot 2016-03-23 at 1.34.49 PM

Planning media is not as hard as as it sounds, so long as we think about it in human terms. So here’s my 3 step media planning process:

  1. Who do I want to talk to and why?
  2. Where can I find them?
  3. What do I want to say?

If these questions are hard to answer, then we probably need to re-think what we are trying to sell. If these people don’t want to hear from us, then we¬†need to re-think what we are trying to sell. The honest assessment of this process tells us a lot about our current plans¬†chance of success.