This might be best packaging copy writing in history

Whenever I watch a martial arts movie I love the way everything is exaggerated. We all know that no one can really jump that high, that the bad guys can’t really take that many kicks and punches to the head and the sound effects just might’ve happened in post production. That’s cool, we aren’t really watching the film for the truth, but for entertainment. It makes you wonder how much of the real world is like that. Well, I’m pleased to say that some people in the ‘Karate Industry’, if you can call it that, really get it.

Check this out below from SMA Karate!

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Boom – that is the best piece of copyrighting I’ve ever seen on a consumer product. The thing we really secretly want baked into the product design. Macro level awesome right there. Something we can all do if we really believe in what we make and we write it like our 10 year old self would.

Startup Blog Bonus – a very excellent Bruce Lee fight scene from Fist of Fury with wicked sticks sound effects.

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