But this product, ‘Lily‘ got to me for free, no advertising was required. What is particularly interesting about this product is the little iterations which make a giant difference. There’s a zillion drones for sale, and we all love the footage they create, but I’ve yet felt compelled enough to buy one, until now. Two things stood out for me:
- It follows you around – it makes it easy to get the images you want.
- It’s water proof – which means I can take it surfing.
A mate of mine was raving about it, and I was thankful he introduced me to it. It was a gift of understanding. The price? Yep, that’s much higher too, around $1000 retail, but when a product goes just a little further to solve problems, the margins tend to stretch a lot further. It has already has sales above $35 million in pre-orders and becomes available for shipping mid year.
A mother reminder for startups, if we be just that little bit more to our audience, they might just pay a lot more for the trouble we went to. Something we should all give a try.
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