Yes, we are all in the technology business

A few weeks ago the surfing world was astounded when Kelly Slater released a video of his new wave pool.

The launch of his 10 year long project to KS Wave Co, and OMG did surfers loose their minds. The reason it matters for this here blog has little to do with surfing. It has to do with technology. I would never have believed a wave this good could come from a pool. That waves I spend thousands of dollars each year chasing, could happen all day, every day. And so you now, this picture below is typically how terrible wave pools are for Surfing – A wave pool from 1985 where they once held a Pro Surfing event.

Tom Carroll in wave pool

And the reason it is now possible is not to do with machinery, it’s because of what software can do. It’s because of what we can model it before we turn soil. We are entering a phase in life where possibilities confound expectations. Where dreams from our childhood and coming to life in all manner of entertainment and industry. The future has finally arrived.

If the worlds most nature driven zen sport, surfing, can enter an artificial arena, then it’s fair to say we are all in the technology business now. It might even be time to ask yourself if that ‘thing’ you dreamed about is possible now.

And Kelly, if you’re reading – I’d be happy too buy the rights for Melbourne.

You should totally read my book – The Great Fragmentation.