Here’s a simple question: Which one of these two videos below is more successful?
A smart answer is that It depends on what the objectives were. But the more common answer is the one with the most views.
I can tell you first hand, that if the objective was profit – it is the one on the left with 566 views. I know this because I was one of the people that made the lego car video with more than 7 millions views, and paid for most of it and I made a loss, a significant one. A mate of mine sold the house – and his commission was 10’s of thousands. His profit per viewer was crazy good. Mine is still running negative per person.
When it comes to digital forums, success can only be measured against the purpose of creation. We should avoid the social media millions myopia. Collecting fans, followers and views is a bit like chasing rainbows, there probably isn’t a pot of gold at the end of it.