The 2 things people who sell information for a living must remember

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1. No one will steal your ideas: Those that could steal them successfully never do it, while those that need to steal your information, rarely get traction.

2. Insights of themselves have little value:  There are two types of insights. (A) Historical philosophies – these never change, just the packaging does. And there are (B) New insights – which you made up. But these are like milk… they have a very short expiration date. In any case it is the way the insight is served up (just like the commodity milk) that decides how much value is created.

While it’s tempting to think keeping secrets will protect us, all they really do is reduce the chance of more value being created by those we interact with.

New Book – The Great Fragmentation – out now.