I’ve just comes across one of those advertisements which is a pleasure to watch. Something which earns your attention, and you’re thankful for their creation – rare indeed.
This advertisement for Honda is creative, inspiring and totally eyeball worthy. From a strategic viewpoint they’ve achieved something which is difficult to do. Create a brand or range ad which isn’t boring, tells the long story and sets the brand up so that we pay attention for what comes next. It makes you believe in them.
For entrepreneurs, it is a terrific lesson. We need to ensure our story and what we believe in is behind what we create. If we are only making something because their is an opportunity in the market, it’s much harder to build something great.
Hope you find this as inspiring as I did.