Differentiated Intro – Casey Bennetto

Last week I gave a talk at the Arts Australia Council marketing summit on the digital landscape.

I was introduced by the MC who just happened bleeding heart genius Casey Bennetto – of ‘Keating the Musical‘ fame. But he didn’t just intro me, he created a song based on what I’ve done in my career. Which not only made me feel terrific, but makes me want to spread the word to anyone who just might happen to be organizing a conference. He did this for all the guest speakers, and all of the intros were equally entertaining. What a super way to differentiate yourself.

Kudos Casey.



  1. Awww, thanks Steve!

    If you can’t hear it through the echoes, it went something like this. (Actually, it went more or less exactly like this.)

    [audio src="http://www.cantankerist.com/assorted/SS.mp3" /]

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