How to monetize

I’ve never been a fan of the so called ‘Free’ business model, and often a bigger fan of the so called ‘pay to play’ business model. While catching up with Mick Liubinskas of Pollenizer fame I heard a much better way to describe what all business models on the web should do.

First: Create Value

Then: Capture Value

I reckon Mick should call it the CV model for VC’s. It kinda works. The thing that really works in my mind is that it doesn’t mention arbitrary things like Advertising, Members, Margins or Timelines. It just reminds us that all startups must build something of value and then find a way to capture that value. Maybe the capture of value is financially? Maybe that value is captured directly or indirectly? Maybe there’s a large lead time between the two? One thing for sure is that it doesn’t limit our viewpoint.

twitter-follow-me13

One thought on “How to monetize

  1. BOY IS THAT EVER THE TRUTH…

    Now I suspect that I have my share of qualified competitors out there, but it bothers me to no end how many CONSULTANTS, COACHES, ADVISORS, and best of all MARKETING GURU’s there are… who are selling their “expert support and guidance” in areas that they themselves have really NEVER excelled.

    They say that talk is cheap… but you’d never know it from these guys!

    Shouldn’t there be a rule that says…. “If you have never actually “walked the walk” and successfully taken new products or services to market, you can NOT charge others to lead them down a path that you yourself have never even traveled? That’s fair…isn’t it?

    Have we gotten so caught up with the marketing spin & hype that’s continually put out there, that we’ve now forgotten that we still need to look behind the curtain? Wouldn’t you like to know that the person and/or company you are stroking that check too, has actually faced the marketing fog of war and successfully come out on the other side.

    My question is… How many people hire professional consultants & coaches, only to receive a bunch of meaningless words and useless information?

    Expert Marketing and Business Consultants

Leave a Reply