When it comes to usability I really think Qantas has got it right with the digital interface on their self checking system. (Incidentally I don’t think that have their concept of self checking correct with all the double handling, but just the digital interface is great). The reason I’ve decided to feature it here is I think it’s a great lesson in website usability, and what future interfaces on the web will look like. Especially when we desire to get our users to take a particular action – to transact in some way.
Before you click on the visual below and get your live example, think about a few things this user interface must consider:
- Consumers of all ages
- People with all levels of website / digital experience
- Speed
- Intuition
- Reliability
In fact what they must do, is harder than any website business must.
So here’s the visual of how easy it to use – for any one. When you click on the visual below it will take you to the Qantas website where you can get various demonstrations of how it works. Click on ‘View Demonstration’ and pay attention to the simplicity, and single step focus of each page:
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According to startup blog – this is the future of design interface.
