New York Series – Coke is ‘not’ it

All cultures differ in terms of what is acceptable commercial behaviour. It’s become clear to me that the US has a stronger lassie-fare attitude when it comes to consumer goods and product claims.

coke-plus

Coke with Vitamins!

The government allows this folly, and then wonders why there is an obesity crisis. More like an Intelligence crisis.

Startups – Don’t just make stuff people will buy, make stuff you can be proud.

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2 comments

  1. They also secure million dollar 10 year contracts to exclusive sell their stuff in schools. It’s worse than you thought (I’ve just read “Food Politics” by Marion Nestle – evenhanded appraisal of the food industry in the states, bit dry but fascinating nevertheless)

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