Every now and again a brand just gets on a roll. Where they have a clear insight and consumer understanding to be leveraged. Heineken is in that position right now with it’s advertising. Taking back some of the lost ground for men with all this ‘affirmative action’ stuff.
Anyway – this is clearly ‘Radvertising’
[youtube=http://www.youtube.com/watch?v=S1ZZreXEqSY]
We only ever get on this roll as a startup when we really understand our people.
