Here’s a photo I took in my local suburb of an outdoor campaign by TDK.
If you’re a Kylie Minogue fan you may recognise her… We’ll no, actually it isn’t her. Just a model with similar looks wearing an exact replica outfit from one of her famous video clips ‘Can’t get you out of my head’. (it comes into view at 1.10 mins)
At first I thought they we’re trying to ‘pass off’ as having good old Kylie on their side…. then I saw the tagline. “Believe your ears”
It’s a nice piece of outdoor advertising once you see the tagline – if you manage to miss the line… then things don’t quite work.
Radvertising or Badvertising? What say you?
I missed the point of it. Just thought it was a crap image.
Either way, I had no recollection of what the brand was.
What do TDK do anyway? Didn’t they used to make blank tapes?