A customer came to Pablo Picasso and asked for him to paint her a portrait.
He did so in 10 minutes. And then asked for $20,000 dollars.
The customer was perplexed and said – “But it only took you 10 minutes?”
His response: “It took me 40 years to be able to do that!”
Startups: The price needs to be a function of value created, not the time taken.