While talking with Chris Mander last night, he gave me a great quote:
“A wesbite is not about the front page”
It’s about every page. This is because “search” changed everything. People simply don’t go through the front door anymore. We get sent to the exact room, which solves our exact need. We can go through back doors, or any door for that matter.
So then why are we constantly devoting 90% of our resources designing and cleanest, coolest, front page that only 10% of people will enter through?
Startup blog says – All web pages ought be created equal.
“All web pages ought be created equal.” is better then focusing on just your home page but how about this instead:
“Chance favors the prepared” : make sure your call-to-actions are on every page.
“80/20 Rule” – use your web stats to determine which pages are actually being visited and then determine which of those pages are actually producing results.
Kind of an old post for me, but check out http://roihunters.wordpress.com/2004/09/25/divide-and-conquer/ and also the link to standard deviation in that post.