Any disciple of the new marketing world order will tell you ‘be authentic’. And startup blog couldn’t agree more.
Here’s why: It’s refreshing.
It is so refreshing to hear a person, group of people or a small company tell the truth for once without a hidden agenda. It’s the opposite of what we’ve had for most of the past 50 years. It’s the opposite of what we expect, and usually get.
Net result is a relationship of trust is built. When this new paradigm arrives all sort of cool things can happen.
Like removing the need to advertise.
Like a loyal consumer base.
Like brand evangelists.
Like all the good stuff most large companies dream of having.