It’s easy to forget our websites need to be designed for people who haven’t, don’t or rarely use computers and the internet. Our interface must be simple – so simple. When our people can’t navigate our site, or find stuff. It’s our fault, every time.
Bill Gates understood this – which is why he was for a long time the worlds richest person.
Unless we market directly to the ‘digirati’ or have a website about websites (which many web 2.0 sites seem to be), we must design for the most ‘inept’ user.
Remember that usability wins, not technology.