On a recent business trip to Singapore I was surprised at how much cool stuff I saw. Not just start ups, but general marketing insight. It’s my general belief ( & many others) that globalisation has taken some of the joy away from travel. It’s harder to find new stuff, different concepts, and fresh ideas. Things just cross boundaries so much quicker now with the advent of $10 air tickets and the web.
But to my pleasure, it’s still out there if you look hard enough. So enjoy the next week’s blog entiries sub branded the “Singapore Series”.
Singapore personified!
By the way: How many brands are positively identified by their employees?