How to run a consumer promotion

There’s no shortage of really crappy consumer promotions out there. I blogged recently about budget airline Jetstar’s poor attempt here.

 

Win a car. Win a holiday. Conditions apply. Buy 3 years worth of our product to enter… need I continue?

 

Here’s some tips on running an effective consumer promotion:

 

Make it simple to enter

Make it free to enter

Make it a race

Make the prize unique

Make the prize the ‘users’ choice

Make it benefit your brand & the entrants

Don’t ruin it with terms & conditions

 

And here’s an example of the above which we have done for rentoid.

 

Feel free to enter.

2 thoughts on “How to run a consumer promotion

  1. Wouldn’t be lovely to have a brand that people queued up to buy, without needing enticement?

  2. An intersting comment. Although we need to take this one in context. This promotion is for a brand (www.rentoid.com) with very little history (weeks old) and hence very little awareness, let alone calling it a brand. So far all indications are that when people find out about rentoid (awareness) they like what they see and join (use the service). So the promotion is based on driving awareness and the leveraging of another net based brand to mutual benefit.

    I’d call it spreading the word, more than enticement.

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