There’s no shortage of really crappy consumer promotions out there. I blogged recently about budget airline Jetstar’s poor attempt here.
Win a car. Win a holiday. Conditions apply. Buy 3 years worth of our product to enter… need I continue?
Here’s some tips on running an effective consumer promotion:
Make it simple to enter
Make it free to enter
Make it a race
Make the prize unique
Make the prize the ‘users’ choice
Make it benefit your brand & the entrants
Don’t ruin it with terms & conditions
And here’s an example of the above which we have done for rentoid.
Feel free to enter.
Wouldn’t be lovely to have a brand that people queued up to buy, without needing enticement?
An intersting comment. Although we need to take this one in context. This promotion is for a brand (www.rentoid.com) with very little history (weeks old) and hence very little awareness, let alone calling it a brand. So far all indications are that when people find out about rentoid (awareness) they like what they see and join (use the service). So the promotion is based on driving awareness and the leveraging of another net based brand to mutual benefit.
I’d call it spreading the word, more than enticement.