The post below is from the early days of startup blog. For those who’ve already read it, it’s a good reminder. For those who haven’t it’s worth considering.
If you’re reading this blog and not involved in your own business, stop for a second and ask your self why?
You’re obviously interested in entrepreneurship, marketing and small ‘start up’ business. You’re smart and capable.
But we’re Risk Averse. All of us. But isn’t risk relative? Isn’t risk relative to what we have to lose? Maybe we should reconsider what we ‘could’ lose.
Are we risking:
- Our Health?
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Going Hungry?
-
Shelter?
-
Access to medical services?
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Our Education?
The fact that we’re on the internet tells us it’s none of the above.
Maybe we’re only risking ‘Status’. Maybe we’re only risking ‘Title’ and ‘Conspicuous Consumption’.
What is our true assessment of the risk? Is starting a business really that risky?
I very much agree. I’m especially suprised when people my age (24) tell me that it is risky to start a business when they don’t have anyone depending on their income. No children or spouses and in most cases the _absolute_ worst case scenario would be going back to live their parents while they sort themselves out.
I guess its the risk of failure which is the scary bit. However, this isn’t a risk which will have a negative impact on our lives, so isn’t really a risk to worry about…