Business advice often given to entrepreneurs is how to protect themselves and their business. Think company formations, insurances, trademarks, partnership deals, business names et al.
These are all very costly for a start up. It’s often better to leave these things to the last minute. It’s easy to get excited and just register everything possible so you own all the relevant IP. That way your best friend and business partner Joe can’t steal all your personal assets….
Do it later. Any money spent which isn’t directly going to generate revenue can wait. There is nothing worse than wasting valuable cash on protecting business that never got to revenue.
Once we’re up and running it’s a great investment. But not in the early days, or during the pre-revenue period.