Limiting distribution

I’ve just done this without writing an entry for two weeks (it wasn’t intentional). An interesting thing happened. Loyalty remained and traffic increased.

When someone values something having less of it can increase anticipation and desire.

 It won’t last forever. In the long run people will get annoyed and disappear…..

But sometimes limiting exposure can ensure our worth is enhanced and not diminished. We’ll remain exclusive.

Start ups with premium goods take note.

2 thoughts on “Limiting distribution

  1. Interesting excuse for laziness… I might try the same line with my employer (“I’m just creating greater loyalty and pentup interest/demand by not turning up to work for the rest of the week”). 🙂

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