book jacketI am about 70% of the way through The Long Tail by Chris Anderson.

This book possibly defines a new economic order. I’m inspired. 

I think it really explains where the opportunities are for entrepreneurs in a web 2.0 environment and why.  

It also demonstrates how broadband cables and the digital networking of niches may just save the world from bland homogenization. 


  1. The key opportunities are:

    For really niche products (high margins)
    Outsourcing production
    Virtual orgnaisations
    Facilitating fragmented demand
    Premium pricing through providing for specific needs
    Low start up costs
    Connecting consumers / people who couldn’t find each other before

    Do what bricks & mortar retailers can’t.

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