Collect it
Conserve it
Preserve it
Clean it
Desalinate it
Recycle it
Maintain it
Distribute it
Water barons will be the new Rockefellers. Historically, water was wealth. This is why every major city in the world is built on a ‘now polluted’ waterway.
Prediction: In the coming decades “Waterpreneurs” will be revered as visionaries and gain significant power and wealth. Through simply focusing on something others took for granted. They will find ways to sustain life as the economic value chain pollutes our key asset. Waterpreneurs will have a micro focus, providing solutions at a household level, which will then migrate en masse.
It’s ironic that value is always associated with availability. When something is on tap, we don’t question its sustainability.