This is ‘radvertising’ for many reasons.
[youtube=http://www.youtube.com/watch?v=3M2mABv2RAI&feature=related]
- It highlights a single minded product benefit – nothing artifical
- It leverages historical brand postioning & authenticity – so it’s believable
- Chooses a topical juxtapostion which is easily understood
- Has broad appeal which can cross the chasm of age demographics
- The creative idea is strongly linked to the consumption environment & category
- It’s sneezeworthy (worth spreading / has viral potential)
- It’s entertaining. Which by the way is never, ever an objective of ‘radvertising’. It’s a BONUS.