Sampling is the best thing a start up can spend money on when you know consumers will dig what you have.
There is one thing companies often get wrong when sampling a new product. They decide in their infinite wisdom to only give a portion of the actual consumption experience. That way they can sample more people, have wider reach – get the product or experience in the hands of more people.
How frustrating is it to get a little pouch of shampoo that will barely produce a lather on your hair? In this case, all consumers will do is tell their friends about how bad the product is.
If budget is an issue we’re better off sampling less people with the full product experience.