Army of Advisors

Not accountants, lawyers, engineers… Maybe they are your family and friends.

The best advice often comes form your auntie with zero business experience. An untainted world view. You need an army of advisors who are non-professional realists. I am not suggesting you go to them for strategic input. But how much of what you are really doing in your start up business is about strategy? The reality is that 90% of what you’re doing is managing opinion, ego and divergent objectives.

toy soldiers

Certain friends and associates are great at dealing with certain issues. Knowing the skill base of you inner circle might be the best tool you have to avoid compound damage.

Inside Out

You know some things better than anyone. You know them inside out. In fact your knowledge in this area can rival anyone.

Maybe you’re paid to work in the area, maybe you grew up there, maybe it is how you spend your weekends, maybe you’ve studied it and have read every book on the topic.  Anything from motorbikes to goldfish to guitars…

This is your golden path. You have the knowledge, the passion, the contacts and know the channels.

Bug list it, then find the solutions and do something about it.