A while ago I blogged about the power of marketing. As a follow up I was disgusted to find out the following fact:
In the USA 2 million plastic water bottles are consumed every hour. This is the equivalent of the annual Co2 emissions of nearly 1 million cars.
I have two messages:
1 – Don’t be lazy, re-use a bottle, use a glass, drink tap water where safe.
2 – Marketers & entrepreneurs, please use your power for good.
Sorry about my lack of blog entries… But I’ve been busy on some real life entrepreneurship. But will get back on it in the next day or so. With some tasty new insights.
Everything you have ever read on this blog is wrong. All of it. None of it’s true.
The reason none of it’s true is that in business, no less entrepreneurship every rule has an exception, sometimes quite a few exceptions.
On average the principals remain correct, true or usable, but every now and again, they’re proven wrong. That’s the thing with averages, they can be misleading. And principals are a bit like averages, they give us a read, some guidance – but they’re not infallible.
So whenever you read something on this blog. There’s a chance it wont hold true for you, your start up or your circumstances, even though on average – it will.
Let’s keep it really simple this time.
It’s this; What’s in it for them? That’s it.
So here’s my top 2007 stimulus list to help:
Profit
Savings
Environmental benefits
Ego
Feel free to add yours.
When I run my own company I won’t cut prices
When I run my own company I won’t make strategic changes
When I run my own company I won’t be legally conservative
When I run my own company I won’t be stingy with brand investment
When I run my own company I won’t let finance overtake creativity
When I run my own company I will do it my way
When I run my own company I’ll realize that compromise is a fact of entrepreneurship.
Money and water behave the same way. They both find the most efficient path. So an important part of any start up must be both the revenue streams and storage devices.
If our streams dry up or our storage device is leaky we’re in trouble.
Ray Croc stumbled upon McDonalds at the age of 53 and took over and expanded at age of 59.
Colonel Sanders although cooking chicken for sometime didn’t open his first franchise until the tender age 62. (Pun intended)
Lesson: You’re never too old to follow the entrepreneur inside.