So I’m not the only one who thinks a $50 espresso is worth talking about. Turns out visual story teller T.Benjamin Larsen does too… he brought to my attention his video below.
[youtube=http://www.youtube.com/watch?v=Op-iqKobnSs]
Is your start up worth talking about?
Forget the big ideas. These days it’s the accumulation of the little things that count.
Here’s a ‘riff’ worth reading which builds the point.
Often a certain product market or category has a definite paradigm. Take eco friendly or hybrid electric vehicles. They always look like quirky space mobiles.
(Toyota Pruis)
Elon Musk, one of the entrepreneurs of our time – has decided to be game changing instead. His new all electric Tesla Roadtster is anything but quirky and weird.
(Tesla Roadster)
Surely this design will get the blood pumping in any car enthusiast.
If you want your start up to be a game changer – ignore existing category expectations.
Don’t think that pricing is just a decision – it’s very often an entire strategy where in fact it becomes the products most redeeming feature.
An espresso in Harveys Range Heritage Tea Rooms will set you back $50. (not a misprint)
The exclusive brew is Kopi Luwak, and is said to be the most expensive drink in the world by volume.
The locals call it cat poo coffee, and here’s why: A cat like creature in Indonesia called a Luwak eats the coffee cherries when ripe and then manages to pass the bean without digesting it. These beans then are gathered and used to make Kopi luwak espresso – Yum!
You can read more here.
What I love is how ‘the story’ invents pricing which is 16 times the average.
Hang the shingle out and wait.
Guess what, they won’t come and the phone won’t ring. The same is true for your website – even more so. You won’t exist. Netcraft says there are currently over 109 million websites which compile over 30 billion pages. At least with retail there’s a chance people will walk past!
Start up advice is this: People don’t know and people don’t care unless you make it so.
Here’s an advertisement which qualifies as ‘radvertising’ according to startupblog.
[youtube=http://www.youtube.com/watch?v=Dlr9so_TWEY]
A simple insight which is single minded….’Find suitable people who aren’t where you are, right at this moment’ – increase the odds online.
It is very well executed, punchy and entertaining. And importantly the creative idea is directly linked to the brand and category.
Kudos to RSVP an Australian on-line startup which has played it well in old and new media.
Two people went to work on their startup business.
Joseph got up early started at 8am and worked until midnight, he finished all the tasks on his to do list.
Mary slept in, was tired, got up mid morning flicked through the newspaper, had a few good solid hours in the afternoon and goofed off after 5.30pm. She did not complete all the tasks on her to do list.
Question: Which entrepreneur achieved the most in said day?
A) Joseph
B) Mary
C) Cannot tell.
Answer: C
As entrepreneurs the most crucial mistake we can make is confusing activity with progress. The entrepreneur who achieved most is the one who made the most progress towards their end goal.
We should not confuse time spent with value created.