In Melbourne there’s a sporting club called the MCC. The Melbourne Cricket Club. Being a member gives you the rights to attend any sporting event at the MCG stadium (which seats 100,000 people).
Granted they are great seats to watch the football from. It also has a couple of restaurants and old school establishments within its confines. The membership costs about $500 per year…it’s nice enough.
There’s a 20 year waiting list to become a member of the MCC!
You need someone to die before they admit another member. People talk about how long they’ve got to go before they’re likely to become a reserve member.
It’s a rare business where making customers wait is part of the allure. Sure there’s a lot of history as the club is over 100 years old. I wonder how a start up with a premium / unique product could make ‘waiting’ a selling point?