Firstly – there’s many great brands with average names and vice versa. One could argue if we have success under certain name it must be good. My view is that it’s the meaning you create under the name which counts.
A discussion on naming yesterday with a young entrepreneur inspired resulted in the following.
Ross said:
A byproduct of my naming rules is that my (more recent) names are easy to track, in google or twitter etc. I can track “yabble”, but it is hard to track something like boost juice. I think being able to track the conversation about your brand is going to be VERY important over the next few years as the conversation moves even further away from places brands control (their feedback form, etc) and towards places like twitter where the conversation is hard and fast.
Then I added:
It’s also good to have a word you can own. What does ownership mean? Nothing exists which uses it. Which these days includes web and other forums you mention. A made up word is good, simple to say and it’s great if gets both the left and right brain thinking.
Tells us your startup name.
