Fact: When Saddam Hussein was executed in December 2006 it took less than 2 minutes for the Wikipedia page on him to be updated.
Startups – your customers know more than you on your brand, category or industry. And they usually know all this stuff before you do.
Embrace their knowledge, and never be arrogant enough to claim to know it all.
Yeah, the internet changes things. From a commerce perspective the site sorts first and formost. Customers today don’t want to be sold it seems, rather they want to buy. Indepent consumers, who rely on information online to help them form their own decision, what a concept.