The Vans Warped shoe store somewhere in Singapore was very cool. Cool in that it did what all good retailers do and provided some simple, but effective theatre in store. As I’ve mentioned on many occasions theatre is what we often buy, be it in the form of branding, ego or excitement.
For the new startup bloggies you can read more about it here, here and here.
So now check out these photos below (Focus on the right hand side of the shop front):
A simple rotating shoe stand which attracts the eye. This turns an average ubiquitous retailer in a random mall from wall paper to something which will stop you in your tracks.
Simple stuff, worth noticing.
What makes people stop to notice your startup?