I took this photo while in downtown Singapore.
While it’s clear that David Copperfield & Criss Angel are possibly two of the strongest ‘brands’ in the magic world, its not clear why they’d license their names and risk their personal brand equity?
They way start up blog sees it is that this start up magician is the only beneficiary here. Magic Box will either be great or no so great. Either way, Chris & David lose. Their either build someone elses brand, or dilute their own.
Or even worse, this is a non sanctioned pass off with no revenue sharing going to David Copperfield & Criss Angel.
Most licensing agreements have a winner and a loser. And the loser is usually the party whose brand gets over exposed. The coat tail raider often wins.
Doesn’t every designer at least, show off their previous work (and therefore the brands they have worked with)?
I agree that David and Criss’s brands are being eroded here but I’m not sure there is anything they can do about it if their consultants are being referenced.