There is no shortage of television shows about holidays.
Let’s call it Holiday Porn… Lot’s of visuals, quite stimulating, high end holidays with locations and activities which are largely out of reach for most people. Who can really afford to drive a Ferrari down the Amalfi coast?
A lot of sizzle, not much sausage. So they generally leave you feeling a little unsatisfied.
Australian media start up Abundant Media have done a nice piece of game changing with their new TV show Holidaysforsale.tv
A simple concept: Everything you see on the show is for sale – You can watch the show, then jump on line and book the exact same holiday. The exact stuff you see and they do. No tricks.
This Australian media startup has in a very short time proven that there is room for innovation even in a crowded market space.
And here’s the bit I love the most, they are so focused on doing, that they’ve sold in their TV show to channel 9, produced it and aired it, and they haven’t even built their own corporate website yet! – Check it here: http://www.abundantmedia.com.au/ Bootstrapping Gold.
Yep – they’re focused on making it happen, not stuff which is nice to do.
Finally, a TV show that will have a good website to match..
haha I just noticed their site was ‘under construction’ – how funny!