I found out the other day that MTV used to play music videos… here I was thinking that the ‘M’ stood for ‘Miscellaneous’
But seriously, they have lost the plot a little. It’s rare to turn it on and find a song playing.
It’s one thing to diversify revenue streams it’s another to forget why you are there in the first place. And this is why alternatives like VH1, Music Max et al had room to move into the market in the first instance.
I get my music from youtube now – on demand. Simply because none of the music channels on cable (pay TV) cut it anymore.
Sure, evolve, but don’t forget why your business / brand / startup exists.