The strategy is malleable. For entrepreneurs it must be. If it isn’t – revenue might stagnate, or even worse… not happen.
But the question we must constantly remind ourselves is this:
At what point does flexibility diminish our startup, concept or reason for being?
Many businesses end up being something totally different from what we originally intended. A good example is Flickr which started as an on line virtual world game. But unless we’re scientists, technicians or inventors driven by the widget – does it really matter?
Although, we may never answer the question on flexibility, we must continue to ask it. That way we can ensure we’re carving a path which still leads back to why we started and we won’t just become an ‘adhocracy’.