We are planning to run a test market in the next two months. We will need to make compromises. Our widget wont be perfect. A contradiction given we know that we must be remarkable or fail.
I have struggled with the balance of this in my mind and within my marketing philosophy. To us every component counts. A friend reminded me of the following:
“You are aiming for success, not perfection. If you limit your process to perfection, you’ll never be a success.”
Perfection is in a constant state of flux. To refuse to compromise in the pursuit of perfection and you’ll never, make, sell or ship anything.
There is a catch. Although this a test market, you never really exit your test market.
We know what our perfect product looks like today, we might get there tomorrow, after the test market. By then perfection will have moved on. But we’ll keep chasing it, while we’re already making it.